Digital Publication
Created a dedicated web experience rather than relying solely on a PDF or flipbook.
Digital Experience + Development Lead
Transforming Fox Focus into an interactive digital publication.
Fox Focus had traditionally been delivered as a print magazine and digital flipbook. For the 2025 issue, I helped create a dedicated web-based publication experience that presents stories through a more immersive, responsive and accessible format.
The project translated a traditional magazine into a custom digital experience combining editorial storytelling, visual design, interactive navigation and front-end development.
The archive still matters, but it becomes part of the broader publishing system. The Fox website now connects the 2025 digital issue with previous custom editions and a flipbook archive extending through earlier issues.
Editorial Experience
Organized feature stories around an interactive publication structure.
Responsive
Adapted magazine storytelling for desktop, tablet and mobile use.
Publishing Framework
Created a foundation that can support future digital editions.
Operating Model
How the magazine moved from editorial concept to digital publication.
Editorial Discovery
Worked with the publication team to understand the issue theme, featured stories, editorial priorities, available assets and intended audience experience.
Content Inventory
Organized articles, headlines, photography, supporting imagery, credits, links and publication assets into a structured production plan.
Experience Architecture
Defined how readers would enter the publication, discover stories, move between features and return to the main issue navigation.
Visual Translation
Converted the magazine’s editorial art direction into a web experience while preserving its typography, imagery, pacing and brand character.
Interactive Development
Built the publication’s responsive layouts, menu-driven content behavior, story presentation and front-end interactions.
Content Production
Prepared, formatted and implemented individual feature stories while maintaining consistency across different content lengths and visual treatments.
Quality Assurance + Launch
Validated content, links, imagery, responsive behavior, accessibility, browser compatibility and interaction performance before publication.
Archive Integration
Connected the finished issue to the main Fox Focus archive so readers could access both the new digital edition and previous publications.
Core Disciplines
What this project demonstrates.
Digital Experience
- Interactive publication planning
- Story-centered navigation
- Digital reading experience
- Responsive interface design
The Impact
A magazine experience designed for the web rather than simply placed online.
Content Operations
Digital Publishing
For the publication team, the project established a more flexible digital publishing approach that supports richer storytelling, responsive access and continued connection to the wider Fox Focus archive.
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Problem
Fox Focus was created as a highly visual editorial publication, but traditional digital delivery depended heavily on downloadable PDFs and third-party flipbook experiences.
Those formats preserved the appearance of the printed magazine, but they were less effective at adapting content for different devices, supporting flexible navigation or taking advantage of the web as a storytelling platform.
The challenge was to preserve the character and editorial quality of Fox Focus while rebuilding the experience specifically for digital audiences.
Solution
I helped create a dedicated digital publication that translates the magazine’s editorial content into an interactive web experience.
The issue opens with a branded visual introduction and provides direct access to its featured stories, including profiles of MBA alumni, case-study competition coverage, faculty scholarship and the Doctor of Business Administration program milestone.
Rather than presenting every story as a separate conventional webpage, the experience uses a menu-driven interface that loads publication content within a unified environment. This helps the issue feel like one connected editorial experience instead of a loose collection of articles.
The publication was developed with responsive layouts, structured content, optimized imagery and reusable front-end patterns. The completed issue was then connected to the main Fox Focus archive alongside earlier custom editions and historical flipbooks.
Results
The completed project:
- Extended Fox Focus beyond the limitations of a traditional flipbook
- Created a custom digital home for the 2025 issue
- Made feature stories easier to discover and explore
- Preserved the publication’s visual and editorial identity
- Supported desktop, tablet and mobile audiences
- Connected multiple stories within one cohesive experience
- Established reusable digital-publishing patterns
- Maintained access through the larger publication archive
- Created a stronger foundation for future digital issues
My Role
I served as the digital experience and development lead, connecting the publication’s editorial direction with the technical system required to deliver it online.
My responsibilities included:
- Translating editorial concepts into a digital experience
- Planning the publication structure and story navigation
- Organizing articles, photography and supporting assets
- Developing custom responsive layouts
- Building interactive navigation and content behavior
- Implementing and formatting individual stories
- Optimizing imagery and front-end performance
- Coordinating content, design and technical reviews
Governance
Documentation examples
Fall 2022
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