Michael Minguez
Michael Minguez
Web Development + Marketing Operations

Building the web platforms, workflows, and marketing systems that move teams from strategy to execution.

I combine web development, digital strategy, marketing operations, analytics, and cross-functional leadership to create digital experiences that are easier for audiences to use and teams to manage, measure, and improve.

Explore My Portfolio See My Career Path
CMS Architecture AI-Assisted Workflows + Automation Analytics + Reporting UX + Experience Optimization Cross-Functional Delivery Marketing Operations + Strategy Accessibility + QA CMS Architecture AI-Assisted Workflows + Automation Analytics + Reporting UX + Experience Optimization Cross-Functional Delivery Marketing Operations + Strategy Accessibility + QA CMS Architecture AI-Assisted Workflows + Automation Analytics + Reporting UX + Experience Optimization Cross-Functional Delivery Marketing Operations + Strategy Accessibility + QA

Portfolio

01

Improving the Digital Application Experience

Prospective students needed a clearer way to understand application requirements, deadlines, program options, and next steps. I led the strategy, content organization, development, quality assurance, and launch of a more unified and sustainable application experience.

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  • Content architecture
  • Applicant journey strategy
  • Cross-functional coordination
  • Governance
  • Analytics
  • QA and accessibility
  • Continuous improvement
Improving the Digital Application Experience

Capabilities + Tools

The platforms, tools, and technologies I use to turn ideas into working systems.

I work across design, development, content, analytics, project management, and marketing technology. The tools may change by project, but the goal stays the same: create practical digital experiences and workflows that teams can maintain, measure, and improve.

Workflow

Intake + Prioritization

Clarify Request → Assess Impact → Set Priority

Clarify the request, identify the underlying need, define ownership, and prioritize the work based on impact, urgency, effort, and available resources.

  • Business Goals
  • Audience Needs
  • Scope
  • Priority
  • Timeline + Ownership

Discovery + Alignment

Gather Requirements → Identify Constraints → Confirm Goals

Bring stakeholders together around the problem, audience, requirements, constraints, and expected outcomes before production begins.

  • Stakeholder Interviews
  • Requirements
  • User Needs
  • Technical Constraints
  • Success Measures

Content + UX Planning

Audit Content → Map the Journey → Define Structure

Organize information around the user’s needs and create a clear structure for content, navigation, interactions, and long-term ownership.

  • Content Architecture
  • User Journeys
  • Messaging
  • Accessibility
  • Calls to Action

Design + Development

Create Layouts → Build Components → Develop Functionality

Turn the approved strategy into a scalable digital experience using reusable components, maintainable CMS architecture, and accessible front-end development.

  • WordPress
  • ACF
  • Component Systems
  • Front-End Development

QA + Launch

Test Experience → Launch Work → Measure Results

Validate the experience before launch, measure performance after release, document required updates, and use data and feedback to guide ongoing improvements.

  • Quality Assurance
  • Accessibility Testing
  • Stakeholder Review
  • Launch
  • GA4
  • Search Console
  • Content Governance

Systems + Improvement

Document Ownership → Review Performance → Plan Updates

Establish clear ownership, review schedules, reporting practices, and improvement priorities so the experience remains accurate, accessible, and useful after launch.

  • Documentation
  • Review Schedules
  • Analytics Reporting
  • Stakeholder Feedback
  • Accessibility Monitoring
  • Continuous Improvement

Career Journey

Creative Foundation

Learning to Communicate Visually

My career began in graphic design, where I learned to organize ideas, create visual hierarchy, and communicate clearly.

That foundation still shapes every project. Before anything is built, the message, audience, and purpose need to make sense.

Digital Development

Building Complete Web Experiences

I expanded from individual design work into complete web experiences, developing expertise in front-end development, WordPress, accessibility, performance, analytics, and scalable website systems.

Project + Production Leadership

Leading People, Process + Delivery

My responsibilities grew from hands-on design and development into project management, production oversight, and team leadership.

I guided work from discovery through launch while coordinating teams, priorities, timelines, and quality.

AI-Assisted Workflows

Making Teams Faster, Smarter + More Consistent

I integrate AI tools into development, content, research, documentation, quality review, and operations.

Using multiple models, task-focused agents, and development tools, I improve efficiency and decision-making while keeping human judgment, accuracy, accessibility, privacy, and brand standards central.

Marketing Team Leadership

Connecting Strategy, Content + Execution

In higher education, my role expanded across web, marketing, communications, and cross-functional operations.

I aligned teams, priorities, and audience needs while mentoring contributors and moving complex initiatives forward.

Web Marketing Operations

Improving the Systems Behind the Work

Today, I bring together more than 20 years of experience across design, development, leadership, and marketing operations.

I improve the systems behind the work, including intake, governance, accessibility, analytics, quality assurance, and team coordination.

Let's Build Together

Building Better Marketing Systems + Digital Experiences

Need someone who can connect web development, digital strategy, marketing operations, and execution? Let’s talk.

Let’s Build Something Better